If you are starting a startup or want to know how these companies do their marketing actions, read this post by Blue World City
Marketing is a powerful tool for startups. Not only does it help in launching and positioning the business, but also in its development and growth. Digital Marketing is even more relevant because it is cheaper, more effective and more measurable — everything a growing startup needs.
Thus, many startups have adopted a successful marketing model, turning their actions precisely to digital. It is not a ready-made template that you just copy, but actions that have been proven to bring consistent results. You can emulate some of them, or even all of them, in your business.
First of all, it is necessary to know what to do, when to do it and how to do it to reap the expected results of this strategy. To help with this task, we bring 8 Digital Marketing actions for startups, which thousands of our clients have used. Oh, and RD itself, which started as a Digital Marketing startup, too!
8 marketing actions for startups you can adopt
The actions we list below are simply actionable. Each one of them a video or support material for you to go a little deeper, ok? See which ones are below and then learn more details separately:
- Produce interesting content
- Diversify your content
- create your persona
- make your content be found
- Using Email Marketing
- Use the different social networks
- Taking tests to reach better conclusions
- Measure results constantly
So, have you found something that makes sense for your company? Calm down, let’s better explain each of these marketing actions for startups.
1. Produce interesting content
If you’re part of a startup coming into the business world, you probably have a lot to say about the market landscape. So why not turn this question into highly interesting and relevant content for your target audience?
Supporting Content Marketing is a great option to generate positioning, engagement and authority for your startup. We recently conducted a survey in which 85.6% of companies said that this type of strategy will be more representative in the economic recovery when the Covid-19 crisis passes.
What does this mean in practice? That companies already see value content as a consolidated bet to grow, even in very difficult times. And, also, that with it, it is possible to attract more business opportunities, new customers, and reach, through marketing, the long-awaited scalability, the dream of every startup.
>> See more: [eBook + audiobook] Content Marketing for Results
2. Diversify your content
Investing in Content Marketing does not mean being stuck only to produce blog posts on different subjects. Of course, they’re an important part of a successful content strategy, but there’s no shortage of format options.
A whitepaper can be perfect for you to present a case study, while an eBook is ideal for offering an initial or complete guide to some subject you have mastered. Videos come to meet increasing demand from users, who also want to consume good content in audiovisual format.
By investing in the idea of multimedia, a startup’s marketing can take its content to a much wider audience! With this, you gain a new audience and increase (a lot) your visibility and your business opportunities, something very valuable for any business.
3. Create your persona
What makes content interesting is not the number of words it has or the minutes it takes to be consumed, but what information it brings and when it brings it. To deliver useful content at the right time, it’s critical to know who your persona is and keep it in focus.
Before you even start putting anything into practice, define who the person you want to reach is, what are the pains and problems they have and how your startup can help with that.
With this type of targeted action, it’s easier to create campaigns that resonate with your audience, add value and offer precisely the differentiation and authority you want for your business.
It is also focusing on the persona that you will be able to create targeted campaigns and produce content that is in accordance with each step of the sales funnel, for example.
>> See more: Persona: how and why to create one for your company
4. Make your content be found
Producing the content is obviously important, but if the person who matters most doesn’t get to read or watch what you’ve produced, your efforts and investments will have been wasted, right?
To prevent this from happening, it is essential to invest in content optimization. For this, you must apply the already established SEO techniques on your company’s website and blog. Believe me: there is no marketing strategy for startups that work without optimizing their content for search engines like Google.
By making the content user-friendly and optimized for search engines, you get a better position in organic searches. In this way, it generates more traffic, more interest, more engagement and, in the end, more business.
>> See more: SEO: all about Search Engine Optimization
5. Use Email Marketing Effectively
Maybe you hear around that “email is dead”, as there are new forms of communication and interaction — such as social media, for example. The truth, however, couldn’t be more different. Cases like Evolution Nutrition, which generated R$ 14 thousand in sales with the sending of just one email, dismantle this theory.
This is due to a very simple reason: an email is a form of direct and personal contact with the person who matters most: the customer or future customer. More than that, only if you get in touch with this person because he has shown interest and he explicitly says that he is willing to listen to what you have to say.
Creating Landing Pages to capture emails in exchange for free materials and offering newsletter subscriptions are two options to effectively increase your contact base.
Keeping in mind other good practices for sending Email Marketing, such as using suitable software, you guarantee even more effective communication, which generates results for your startup.
Top of Form
RD Station Marketing is the best all-in-one Digital Marketing automation tool for your company. With it, you can easily create campaigns that work with drag & drop Landing Pages and email editors, and build streams for personalized journeys that drive more conversions! Take a 10-day free trial.
- By filling out the form, I agree * to receive communications according to my interests.
*You can change your communication permissions at any time.
Bottom of Form
6. Use different social networks intelligently
Marketers’ darlings for a few years now, social media simply cannot be ignored if the goal is to make a marketing campaign successful. This is particularly true in the case of startup marketing, even with the drop in distribution and engagement. Your audience is in them!
And if your audience is younger, it’s even more certain that the persona is in these networks. In addition, we were able to notice growing participation of users of all ages on social networks. They are an incredible opportunity to market your services, generate authority for your brand and engage with your audience.
But, after all, what are the social networks to be on? Is Facebook mandatory? Is Integra the right destination? None of that. The right social networks to be on are the ones your audience is on.
Statistically, being the most used social network in the world, it is natural that there are more chances of your audience being on Facebook, which also owns Integra. And what about LinkedIn, which brings together professionals from all sectors of the economy. And this TikTok guy, does it make sense to fit into startup marketing?
Therefore, it is essential to know your persona to select the right networks to invest. After creating the profiles, don’t give up on using the appropriate language for each channel, including in relation to the content production itself.
7. Testing to reach better conclusions
A/B tests are tests where you make small changes — such as color or text — to a campaign, on your website or blog, for example, and put both versions out to be distributed to a statistically relevant audience. By doing this, you identify which option (A or B) has the most conversions, which generates the most engagement, and so on.
For you to always get the best results, it is essential to perform A/B tests in your Digital Marketing actions. An A/B test on a button color on a Landing Page, for example, indicates which color generates the most Leads for your startup.
As they provide empirical knowledge — that is, based on experience — you can obtain information about your audience that goes far beyond the data collected by tools, which brings market intelligence to your startup.
>> See more: What is A/B testing, what you can test and how to get started
8. Measure results constantly
Conversion rate, engagement, click-through rate… All of these terms and many more are metrics or performance indicators. They are responsible for measuring your Digital Marketing results and actions. Basically, they are the ones who say what deserves the green light to continue being done and what needs to be changed.
Therefore, it is very important to carry out this analysis on an ongoing basis to avoid wasting time and money. Before launching any campaign, establish the objectives, metrics and performance indicators for that action.
Always keep track of these numbers and make necessary improvements. This makes a startup specialize and increasingly improve its Digital Marketing strategies. It’s just not worth falling into the temptation to use vanity metrics, which serve to inflate your startup’s ego, but which don’t effectively translate into results. After all, do you want likes on your Instagram photo or new clients?
>> See more: What marketing metrics really measure the success of my business?
Access a free marketing material for startups
Now it’s time to put these tips into practice! Following these guidelines, you will see that Digital Marketing actions for startups will increase your company’s exposure. Thus, they will help to make it grow and become stronger in the market.
In addition to the materials and videos that we present throughout this blog post, we have a completely free download kit. Just fill in the details below to access Startup Marketing Planning and Analysis Kit. This material will accelerate your results!